ON PROJEÇÕES

3 30.000 ANSI Lumens Christie digital cinema projectors doing the MASP facade. Inside the museum, there were also a 25.000 ANSI Lumens projector, in the theatre, presenting the new Discovery film to the guests and a 15.000 ANSI in the foyer.

See what the client said about the project:

"To launch the new Discovery Channel’s show called “Human Planet”, the Bijari studio produced a video mapping for the event. Bijari is a Brazilian group of video artists, specialized in motion graphic and video mapping. The projection was created to interact with the front side of the MASP museum, since it is 14 meters tall and 70 meters long, 3 projectors of 30 ansi lumens were necessary for the projection.

The show is going to be presented in 8 episodes that will approach survival situations in distinct and remote parts of the planet. Based on all the Human Planet’s episodes , the creative group projected the environments with their own particular characteristics: oceans, mountains, forests, savannahs, rivers, the Arctic, deserts and big cities. In order to try to get viewers, to stop, watch and fell the intensity instead of making them watch a content that probably would be forgotten the next day. By doing so, they created each environment, where individuals are detached, as well as communities and tradition, all in a very distinctive way. The series shows how people can be threatened by nature every single day, and how they manage to live their every day challenge as a normal routine.

The event took placed at the MASP museum, one of the most iconic buildings in the city of Sao Paulo. May 4th 2011 was the date of this astonishing exhibition that stopped the traffic on one of the most important avenues of the 6th biggest city in the world. Consequently transforming a launching event into a memorable experience."

Bijari

Photos: BijaRi
Video: Discovery Channel